The pandemic is not seeming to be getting over anytime sooner. The emergence of one variant after the other is keeping the virus alive across the globe and hindering the smooth functioning of world societies. It has significantly impacted international travels, and events are on a halt too. Due to this, organizations are taking the alternative of virtual global events.
Virtual events have also become a normal proceeding, due to which the organizers have also become used to its planning and execution. However, when it comes to a global virtual event, it is not similar to the local virtual events. As the audience gets diverse, their needs, requirements, and expectations differ too, which the organizers need to be cautious of for the success of their event.
Give a detailed read to this article to learn about the global virtual event barriers you need to beware of and keep solutions on hand to avoid any hindrance in the success of the events.
Top 7 Challenges of Global Virtual Events
Reaching the global level is the dream of every person, no matter the nature and scale of their work, and it is equally applicable to scaling events to a global level. However, it comes with the great responsibility of providing infotainment to all without any barrier. This is why the event organizers have to plan carefully and find solutions to the expected challenges.
Here are some of the notable challenges of global virtual events that you should keep in mind, as well as prepare to better tackle and ensure successful events.
1. Unsuitable Event Platform
The first and foremost challenge in global virtual events is opting for an unsuitable event platform. If you are organizing a virtual event for a global audience, you should think twice about picking the locally popular platforms. The international audience might not be familiar with them, or it might not work in their region. Global events require more planning; therefore, many people hire event companies in Dubai to take care of all the issues and conduct rehearsals for smooth execution.
2. Improper Event Promotions
The biggest challenge in global virtual events is improper event promotions. You might be well familiar with the local networks and their popularity to successfully utilize them for promotions. However, having the same exposure and expertise for international channels is a bit tricky. So, you can consider using the help of international representatives to promote your events and ensure higher attendance of international audiences in the virtual event.
Read also: Organize An Event On Your Own
3. Different Time Zone
Another significant challenge in organizing and executing a global virtual event is the different time zones. There is a difference of eight to ten hours when it comes to the time zone in the UAE and western countries of the world. So, it can cause serious confusion as well discomfort if the event timings are odd. You need to work on this carefully and pick a suitable time after carting polls s everyone can join and benefit from the event.
4. Language Barriers
Another significant challenge in global virtual events is the language barrier. Although English is an international language, people in the Middle East and most western countries prefer using their local language. So, there is a higher probability of everyone not be being proficient in the English language. You must look for a transcription service or translators so the language barrier does not hinder the learning and understanding of the event attendees.
5. Discriminatory Networking Opportunities
Creating networking opportunities is one of the major agendas of virtual, hybrid, or onsite attendees. They play a critical role in connecting people and groups that can support each other and grow together. However, in the case of virtual global events, the networking opportunity can become discriminative due to borders. You have to minimize any such occurrences and ensure equal opportunities for all.
6. Unengaging Event Content
Unengaging event content can be a serious hindrance to the success of a global virtual event. The event content might be helpful and insightful for the local audience but may not hold the same value and importance for the diverse international audience. So, you must work hard on the content strategy of your event and ensure that it is equally meaningful, engaging, and helpful for all attendees.
7. Lack of Sponsorships
The last challenge of global virtual events is the lack of sponsorships. Sponsors often collaborate with organizations, events, and stakeholders that have something to offer them in return. It can be connections, reach to the target audience, or other such incentives. If your global audience does not support the cause of sponsors, you might face a hard time getting them on board. You can hire event companies in Dubai and let experts secure sponsorships along with ensuring successful organization.
Too scared to take events to the global level?
It is only natural if you have not done it before. However, it does not mean you should give up the idea due to your fear and nervousness. Instead, contact professional event organizers and utilize expert support to take care of planning, organization, and execution for successful events.
